A little -known brand of Spanish cars focused on electric vehicles is preparing to sell its vehicles in the United States – disturbances in terms of tariffs, commercial and environmental policy.
Barcelona -based Cupra has already talked to the Penske Automotive Group, the third largest dealership group of the United States with about 200 retail outlets. Penske also runs dealers for dozens of brands – including Cupra – in Australia, Germany, Italy, New Zealand and the United Kingdom.
“Cupra aims to inspire the United States from its hometown of Barcelona, carrying its designer LED and cars operated from performance to US roads,” the company said to FREE Press.
Easily said than done, but Cupra impressed the crowded European market since the Volkswagen seats brand launched it in 2018. The seat, known to a large extent for practical, affordable cars, created Cupra as a sports under brand. The result impressed the VW brass in Germany so much that there is a conversation seat can dry out, replaced by the larger, profitable and technically advanced Cupra.
Cupra sells a mix of electric, hybrid and gasoline vehicles in more than 40 countries, including Mexico, where prices start at just under $ 37,000 for the Leon Compact SUV gasoline drive. The brand hopes an emphasis on productivity – Cupra originates as the name of the SEAT – and style racing team rooted in the history of Barcelona as the center of art, architecture and design will separate it.
“Cupra is respected afterwards, but challenges in the US market are very difficult to overcome,” said S&P Global Stephanie Brinley’s chief automotive analyst. The huge size and population of the United States make it expensive to create a new brand, both geographically and in the minds of buyers.
So far, Cupra has sold more than 800,000 vehicles.
The company’s American focus will be on sports, excellent EVs and hybrids, but Cupra may also offer some internal combustion models to generate sales and volume of service.
“As the first new brand created in the Volkswagen group, we offer an alternative to the next generation of car buyers in the US,” the statement continued. “Positioned between the mass and premium segments, we are not based on inheritance or tradition. We are an unconventional Challengeer brand.”
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The brand plans to start sales in 20 states “strategically aligned with the Cupra brand”.
This probably means that they encourage EV sales with stimulus and emissions restrictions.